By consenting to this Privacy Policy, you are giving us permission to collect, process, and store your personal data for the purposes identified. You may withdraw consent at any time by contacting us at and informing us that you have withdrawn your consent. This privacy policy (this “Privacy Policy”) discloses the privacy practices of SportMe Unlimited Inc., a Delaware corporation, with respect to its website ( (the “Website”) and the software products and services related thereto or provided thereunder (the “Services”), including, without limitation, the SportMe mobile application available for download in Apple’s Appstore. The Privacy Policy applies solely to information submitted to, transmitted through or collected by the Website or in connection with any of the Services. This Privacy Policy also applies to any of our other websites that post this Privacy Policy. This Privacy Policy does not apply to websites that post different privacy statements. We reserve the right to update, amend or modify the Privacy Policy from time to time. For any questions about privacy in connection with our products, services, or the use of our website, please contact our data protection officer at

Simplified AppWorks


T: +1 918-373-9364


Personal Information As part of the registration process, we collect some personal and contact information from those who use the Services, including but not limited to names, addresses, email addresses, telephone numbers, photographs, usernames and passwords (“Personal Information”). We may share such Personal Information with certain affiliates, business partners and other users of the Services, as the case may be.

Physical Fitness Information. As part of the registration process and continuous use of the Service, we collect various items of physical fitness information from those who use the Services, including but not limited to weight, age, gender and fitness activities (“Fitness Information”).

Automated Information. When you access or use the Website or the Services, we may automatically collect certain information about you and your computing device, including, without limitation, your computer’s or mobile device’s internet protocol address, browser type and operating system that you use, your internet service provider or mobile carrier and the type of handheld or mobile device that you use, the names and URLs of pages you visited, the browser and operating system of your computer as well as the name of your access provider. We may also collect information about how you access or use the Website or the Services, including, without limitation, (i) the date and time that you access or use the Website or the Services, the webpage or application you were visiting before accessing the Website or Services, pages that you visit on the Website (and, if you link to another website, the address of that website), the parts of the Website or the Services that you use, information for which you search, content that you view and actions that you take on or through the Website or the Services, and other statistics, (ii) emails you open and links you click within those emails, and (iii) how you view and interact with other users of the Services, content or advertisements on or through the Website or the Services. The foregoing information is collectively referred to as “Automated Information”. Location Information We may collect physical location information that is sufficiently precise to allow us to locate a specific person or device (“Location Information”).

By accessing our Website or Services, you agree that we have permission to collect and store your Location Information.

Communication Information. If you communicate with other users of the Services through the Services, you provide us the content of your communications, and if you contact us with a customer service or other inquiry, you provide us with the content of that communication (such information being collectively referred to as “Communication Information” and, together with Personal Information, Fitness Information, Automated Information, Location Information and any other information that we obtain from you through your access or use of the Website or the Services, “Information”).

Children’s Information. We do not knowingly collect any information from children under the age of 18. If a parent or legal guardian becomes aware that his or her child is using our services, or has provided us with any personally identifiable information, he or she should contact us at If we become aware that a child under 18 has provided us with any personally identifiable information, we will promptly delete such information along with the child’s account.

Feedback. We very much appreciate feedback from our customers; by providing feedback, including any review posted in the app store, unless explicitly stated otherwise, you hereby give your consent for SportMe to republish or reuse the review in our marketing materials, along with the first name and last initial of the name under which you sent the feedback or published the review. You may withhold or withdraw your consent to republication or reuse by sending us an email at


The data we collect is processed by us for the following general purposes:

To ensure a proper connection to our Website; to ensure an outstanding user experience of our website; to evaluate our system security and stability; and for additional administrative purposes.

More specifically, we may use any Information we collect in accordance with applicable law, including, without limitation, for the following purposes: (i) for everyday business purposes, such as establishing and managing your account, providing and improving the Services, providing customer support, developing new offerings and Services, and enhancing and personalizing your experience on or through the Website or the Services; (ii) to send you certain information, including confirmations, notifications, technical updates, security alerts and support and administrative messages, (iii) to link or combine your Information with other Information, (iv) to protect, investigate and deter against fraudulent, unauthorized or illegal activity on or through the Website or the Services; (v) to deliver content (including advertising content) tailored to your interests, location and browsing and usage history, both within the Website or in connection with the Services and on other third-party websites or applications; (vi) to comply with applicable legal requirements and our Terms of Use; (vii) to contact you (provided, however, that if required by applicable law, we will obtain your consent to contact you when and in the manner required by applicable law); and (viii) to send marketing emails to the email address you provide to us (provided, however, that any such marketing emails will tell you how to “opt out” of receiving further marketing emails). We expressly reserve the right to release any Information to third parties as we deem appropriate, so long as such disclosure is not in violation of applicable law, including, without limitation, under the following circumstances: (a) when required by applicable law or legal process, (b) to investigate or take action against illegal activity, suspected abuse or unauthorized access or use of the Website or the Services, (c) to protect the property or safety of other users of the Services, (d) to enforce our rights under our Terms of Use and (e) in connection with any sale, acquisition, sale of substantially all of our assets or other change of control transaction or transfer of ownership of all or a part of us. We also may get information about you from other sources, and we may add this information to your Information.


We may use certain data technologies to collect information, including, without limitation Cookies (as defined below), Local Storage (as defined below) and Pixel Tags (as defined below). “Cookies” are small data files stored on your hard drive by a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on the Website. “Local Storage” is an industry-standard technology that allows a website or application to store and retrieve data on a person’s computer, mobile phone or other device. We may use device or HTML5 Local Storage, caching or other forms of Local Storage to store your preferences, help us remember certain information about how you interact with the Services or display content on the through the Services based upon what you have viewed on various other websites. We may also use “pixel tags,” “web beacons,” “clear GIFs” or similar means (individually or collectively, “Pixel Tags”) in connection with the Website or the Services to collect usage, demographic and geographical location data. A Pixel Tag is an electronic image, often a single pixel, that is ordinarily not visible to you and may be associated with Cookies on your hard drive or Local Storage. Pixel Tags allow us to count the number of users who have visited certain pages of the Website or other parts of the Services, to deliver branded services and to help determine the effectiveness of promotional or advertising campaigns. In addition, we may from time to time work with third-party companies, including advertisers, that use Cookies, Local Storage and other tracking technologies to collect non-identifying information about your activities on the Website or the Services in order to help us better understand the use and operation of the Website and the Services. These third parties may collect and analyze information about your online activities over time and across different websites when you access or use the Website or the Services. We do not exercise control over these third party websites or services. We encourage you to read the privacy policies or statements of the other websites and services you use. By accepting this Privacy Policy, and by accessing or using the Website or the Services, you are consenting to permit the use of Cookies, Local Storage and Pixel Tags by us and the third-party companies with which we work. Some browsers incorporate a “Do Not Track” (“DNT”) feature that, when activated, signals to websites that you do not want to be tracked. Because there is not yet an accepted standard for how to respond to browser DNT signals, we do not currently respond to them. You also can typically remove and reject Cookies or Local Storage from the Website with your browser settings. Many browsers are set to accept Cookies and Local Storage until you change your settings. If you remove or reject Cookies or Local Storage, it could affect how the Website works for you. In all circumstances, we may perform the foregoing information collection practices directly or use a third-party vendor to perform these functions on our behalf. Also, if you access the Website or the Services from a social networking service, we may share information with such social networking service in accordance with this Privacy Policy and to the extent permitted by your agreement with such social networking service and its privacy settings.


We use cookies on our site. These are small files that your browser automatically creates and displays on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, do not contain viruses, Trojans, or other malicious software. The cookies store information regarding the connection with the specific terminal used. This does not, however, mean that we are immediately aware of your personal identity or household identity. The use of cookies serves to give you a better user experience. For example, we use session cookies to recognize that you have already visited individual pages on our website. Session cookies are automatically deleted after leaving our page. In addition, to improve the user experience, we use temporary cookies that are stored on your device for a predetermined period of time, typically 30 days. If you visit our site again to take advantage of our services, our system will automatically recognize that you have visited us, and will remember the inputs and settings you made so you do not have to re-enter them. We also use cookies to record the statistics around the use of our website, and to evaluate those statistics for the purpose of optimizing the Services. These cookies allow us to automatically recognize you when you visit our site again. These cookies are automatically deleted after a predetermined period of time.

Most browsers accept cookies automatically. You can, however, configure your browser so that no cookies are stored on your computer or always provide a hint appearing before a new cookie is created. Disabling cookies completely may mean that you cannot use all features of our website.

By using our cookies, we want to optimize your experience on our website. The Services we offer, and the cookies we use, are based on our aforementioned legitimate interests, which also represents the legal basis for the data processing described here.


We employ various types of ad tracking and analytics tools to help us provide you with appropriate services. Those tools can include Mixpanel, Google Analytics, Firebase, Google AdWords, and Facebook Tracker. The information we share is anonymized by these third parties and the anonymized information is included in feedback we receive. These third-party services may change from time to time, and by accessing the Services, you give your consent to your information be included in these services.

In addition we use iOS Ad Tracking. iOS Ad Tracking enables the use of the Advertising Identifier, a non-permanent device identifier, for apps to give you more control over advertisers’ ability to serve you targeted ads. If you choose to limit ad tracking, we will not serve you targeted ads. You can reset a device’s Advertising Identifier at any time. Additionally, iAd will opt your Apple ID out of receiving ads targeted to your interests regardless of what device you are using. Please note: by turning Limit Ad Tracking “on” you may still see the same number of ads as before, but they may be less relevant because they will not be based on your interests.

We collect the following categories of your personal information and may sell it to third parties: identifiers, commercial information, internet or other electronic network activity information, geolocation data, and inferences drawn from these categories.


We collect and process your data to facilitate your use of the Website and Services. This third-party data process impacts any data you gave us to sign up for your account, including (but not limited to) the following: Your name; Your address; Your phone number; Your email address; Your job title (if specified); and Payment information, such as Your bank account or credit card information (if applicable).

Your personal data will only be passed on to third-parties or otherwise transmitted if this is necessary for the purpose of contract execution or billing or if you have previously consented. For example, in the context of order processing, the service providers used here (such as PayPal or banks) the necessary data to handle the order and order process. The data transmitted in this way may only be used by our service providers to fulfill their task. Any other use of the information is not permitted We need the correct name, address, contact and payment details to process your order. We need your email address so that we can confirm the order and communicate with you. Furthermore, you will receive the order confirmation and invoice via your email address. Employer and job title information is required to ensure services such as support and follow-up can be properly provided.

The legal basis for the data processing described in this section is the fulfillment of our contractual obligations.


We store personal data only as long as necessary to fulfill the contractual or legal obligation for which we have collected the data. Thereafter, we delete the data.

Notwithstanding the above statement on data storage, for legal purposes, we may retain contract information for three years from the end of the year in which the business relationship ends with you, and we may sometimes save your data for longer periods of time for accounting reasons.


We may include applications or widgets from social media providers that allow interaction or content sharing by their users. These widgets, such as a Facebook "Share" or "Like" button, are visible to you on the web page or other area of the Services you visit or interact with. Integration between the Website and social media networks such as Facebook, Twitter and others may allow social media networks in which you participate to collect information about you, even when you do not explicitly activate such network’s application or widget. Please visit the applicable social media network’s privacy policy to better understand their data collection practices and choices they make available to you. The privacy policy of the social media network controls the collection, use and disclosure of all personal information transmitted to such network.


The Website or other Services may contain links to other websites or applications not operated by us, as well as third party widgets and applications discussed above. Once you leave the Services, we suggest that you review the applicable privacy policy of the third-party website or application. We are not responsible for the content or use of any websites or applications other than on the Website and Services or the privacy practices of such other websites or applications.


We employ reasonable physical, technological and administrative security measures to protect all Personal Information from unauthorized access to or alteration of such Personal Information. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, although we take reasonable measures to protect and secure your Personal Information, we do not promise, and you should not expect, that your Personal Information, searches or other communications on or through the Website or the Services will always remain completely secure. Users of the Services should also take care and reasonable precautions with how they handle and disclose their Personal Information and should avoid sending Personal Information through insecure email or other means. Please refer to the Federal Trade Commission’s website at for information about how to protect yourself against identity theft. If we learn of a security breach that results in the unauthorized access to or disclosure of your Personal Information, we may attempt to notify you so that you can take appropriate protective steps.


If you are located outside the United States and choose to provide information to us or we collect information about you, we transfer such information, including any Personal Information, to the United States and process it there. Your consent to this Privacy Policy and provision of such information (if applicable) represents your agreement to the foregoing transfer.


You can do the following at any time by contacting us at (i) see what information we have about you, if any, and request information about how we process your data; (ii) request an update to or change any information we have about you; (iii) request that we delete any information we have about you; (iv) express any concern you have about our use of information we have about you; (v) request that your personal data not be processed or used for certain purposes; and (v) request that we provide you with a copy of your personal data for your own use. In order to comply with any request, we may ask you to verify your identity. We will fulfill your request by sending a copy of your information electronically, unless the request expressly specifies a different method. For any subsequent access request, we may charge you an administrative fee. Any data that is no longer needed for the purposes specified in this policy will be deleted on a periodic basis. You do not need to provide us with a specific reason for your request.


In connection with the data collection and processing presented here, you have the right to:

Request information about your personal data collected and processed by us. In particular, you can request information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right to rectification, deletion, limitation of processing or opposition, the existence of the right to complain, the source of their data, if not collected from us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;
Demand the correction of your personal data stored with us;
Demand the deletion of your personal data stored by us, unless the processing for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of Legal claims is required;
Demand the restriction of storing and/or processing your personal data. You can exercise a defense of your legal claims where you have objected to the data processing in accordance with Art. 21 GDPR;
Receive your personal data provided to us in a structured, standard and machine-readable format or to request transmission to another person responsible;
Revoke your once given consent to us at any time. If you revoke your consent, we are not allowed to continue the data processing based on this consent cancellation, and this action may impact our ability to provide services to you.


Except for certain exceptions, you have the right to object to the collection and/or use of your personal data provided that there are reasons for this arising from your particular situation or the objection is directed against direct mail. In the latter case, you have a general right of objection, which is implemented by us without specifying any particular situation.

You also have the right to revoke your consent at any time. If you revoke your consent, we will not continue the using your data in the relevant way.

If you would like to exercise your right to revocation or objection, please send an email to


The California Consumer Privacy Act (CCPA) places new obligations on organizations that collect personal information of California consumers. As a result, we are updating our Privacy Policy to include a description of additional rights granted by CCPA and provide California consumers with required disclosures about the collection of personal information.

This section provides additional details about the personal information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act or “CCPA.” For more details about the personal information we have collected over the last 12 months, including the categories of sources, please see the relevant sections, above. We collect this information for the business and commercial purposes described above. We share this information with the categories of third parties described above (as such term is defined in the CCPA) the personal information we collect. We do not sell your personal information, and will not sell your personal information without providing you the ability to opt out. Please note that we may use third-party cookies for our advertising purposes.

Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of personal information we collect (including how we use and disclose this information), to delete their personal information, to opt out of any “sales” of their personal information that may be occurring, and to not be discriminated against for exercising these rights.

California consumers may make a request pursuant to their rights under the CCPA by contacting us at

Simplified AppWorks

+1 918-373-9364

We will verify your request using the information associated with your account, including email address. Government identification may be required. Consumers can also designate an authorized agent to exercise these rights on their behalf.

Last updated: 1/21/20